Twitterology? Yes. Twitterology.

If it exists, there are people studying it. Twitter is now the subject of some potently puzzling psychological ponderables. Although I am not a twitter user and have absolutely no desire to become one, this research is very interesting.
Check it out:

"5. Men are Twitter leaders: Some suggestions of sex differences come from Heil & Piskorski (2009). They found that there were slightly more women than men on Twitter (55% women), but that, on average, men had 15% more followers than women, with men twice as likely to follow another man as they were a woman, and women 25% more likely to follow men. Both men and women, however, were found to tweet at the same rate. This finding is unusual given that it's normally women who are the focus of attention on social networks, from both other men and other women."

 Interesting, no?

Here's another good one: "10% of twitter users contribute 90% of the tweets." That means that the vast majority of twitter users are actually just following, not tweeting. Muy interesante, verdad?

Ok, one more: "Alan Mislove and colleagues collected 300 million tweets from the US, analysed their emotional content, and produced a 'mood of the nation' video. It shows how the emotional content of people's tweets changes over the day (red is negative and green positive)." Using this form of analysis, Mislove has also determined that Monday is not the most depressing day of the week! Crazy, right?

Here's the video:


Anyway, you can read the whole story here at this super interesting psychology blog!